Kelley Center - GOV

Offers access and service for patents and trademarks, United States and Texas state government information, maps, microfilm and microfiche.

Learn Trademark Basics - Wednesday, September 16th

Trademark Basics from the USPTO's Trademark Office

Wednesday, September 16th, 1:30pm-3:00pm


Craig Morris, Managing Attorney for Trademark Educational Outreach, the United States Patent and Trademark Office (USPTO)

Program Overview: 

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • the importance of doing a complete search and whether an attorney should be used.
  • what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter.
  • information on what the USPTO does in the federal registration process and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.

 Register Now

Trademark Basics

Patent Searching Class


The class covers preliminary U.S. patent searching using the resources in our patent searching area and online resources from the USPTO.

Note: The scope of the class does not include trademark searching.


Independent inventors in the community. (Academic patent researchers should contact the department to discuss alternative class arrangements.)