Trademark Basics from the USPTO's Trademark Office

Patents & Trademarks




Craig Morris, Managing Attorney for Trademark Educational Outreach, the United States Patent and Trademark Office (USPTO)

Program Overview: 

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • the importance of doing a complete search and whether an attorney should be used.
  • what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter.
  • information on what the USPTO does in the federal registration process and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.

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Trademark Basics

Dates for this Short Course

Wednesday, September 16, 2015 - 1:30pm to 3:00pm
Kyle Morrow Room, Fondren Library 3rd Floor